In web design, a Call to Action (CTA) is a banner, button, or some type of graphic or text on a website meant to prompt a user to click it and continue down a conversion funnel. It is an essential part of inbound marketing as well as permission marketing in that it actively strives to convert a user into a lead and later into a customer. The main goal of a CTA is a click. If your site makes your facility look enticing, the next step is to get a commitment.
The biggest mistake people make on their web pages is the lack of a defined call to action. A web page can look pretty, say great things about your services, but without a well defined call to action, you will not accomplish the goal: Grab That Customer!
Many depend on a Contact Us page, and hope the potential customer will call. But if they are at work, or it’s 11:30 at night, they may just have to wait, and try to call you later. And maybe later, they will forget which place it was, or accidentally call and book with your competition!
You want to get that customer off the market, and commit to your facility right then and there. Giving them the ability to book on the spot will do that. Remember; they do instant bookings for dinner reservations, airline tickets, rental cars, hotels, massages, doctor appointments. Why not for your facility?
Put a defined call to action – to book now, and increase your bottom line dramatically.